The design features various elements tied to Southern culture, emphasizing Kentucky, bourbon, and whiskey. The artwork adopts a vintage travel poster style with hand-drawn aesthetics. ‘The Soul Of The South’ is prominently displayed, capturing a nostalgic and authentic mood. It’s characterized by a dark background with warm, earthy tones, giving off a playful yet celebratory vibe. Composed without human figures, the focus remains on southern motifs.